RIDEWITHART 2023

We met Asiawing Direction in Clermont-Ferrand during the official presentation of the Chinese bikes to the press in september 2014.

The first contact was professional and warm at the same time.

After the show, it was quickly clear that Art factory would be selected to give ideas about the evolution of Asiawing bikes.

One week after, we went to Intermot in Cologne to meet the Asiawing staff again with our ideas. And we immediately understood that we were definitely becoming their design partner.

The first job we made end of 2014 was studied and managed with Symbio Design specialized in 3D execution. Our job concerned side tank panels and side panels. And it was a great success. It was so that the US distributor “Christini“ claimed he wanted to get the total exclusivity for his market alone...

So, Asiawing asked us to go on again and come back with new projects for Europe. Here is the final result.

Here is one of the first sketches we made including graphics and logo study.

First mould dedicated to US market.

As we said, this model was made

for the US market very interested

in our study.

Details of the study showing the process between China and Belgium. Great job.

At this stage, we are nearly at the end of the 3D job. After having been validated, the 3D file becomes a mould on which we brought small modifications in terms of fixing points that were considered as too light.

Chinese products have always been treated as cheap products. Mainly because of their low prices. So, made in China motorcycles have a weak image in Europe confronted to KTM for example. We made a survey on this matter and we finally advise our client to go with a new way to name the bikes: LXI and NCI with the “I“ for Injection.

Injection was introduced at the end of 2016.

The new model was presented in Milan in November with The Delphi Injection System.

After a long session concerning the model colors, it was decided with the European distributor to move from black to blue, more dynamic and more attractive.

Here is a small serie dedicated

to the 2017 ISDE in France.

The bike receives a double color seat and stripes on the wheels to complete the original package.

We wanted to be absolutely complete in our offer. So we decided to work on merchandising items. Here is one of those. We also think about the driver.

Booth, hostesses, decoration and our 450 LXI during the last Canton Motor Show. Proud to be there!

French Asiawing distributor decided in 2018 to rename his bikes with three letters: AWR. Ridewithart was asked to create the new logo and its implementation on the bikes.